We need to go beyond petroleum
Brand Strategy
To provide products, services and solutions of the highest quality and deliver more value to our customers that earns their respect and loyalty.
BP's new purpose is reimagining energy for people and our planet. The purpose is underpinned by an industry-leading ambition – for BP to become a net zero company by 2050 or sooner, and to help the world get to net zero – and this ambition is supported by 10 aims.
